Unveiling Excellence: Chainsmith Takes on MADE Australia 2024

In the heart of Melbourne, where the passion for cycling meets the pinnacle of craftsmanship, something extraordinary is about to unfold. The much-anticipated MADE Australia 2024 is gearing up to debut, and Chainsmith, your go-to destination for bespoke road and gravel bikes, is eagerly counting down the days. This exclusive showcase of artisan mastery is set to redefine the landscape of handmade bike shows in Australia, and here's why Chainsmith is not just attending but wholeheartedly embracing this cycling extravaganza.

The Allure of MADE Australia: A Craftsmanship Odyssey

Imagine a multi-day event that seamlessly blends a trade exhibition with consumer-facing days, offering a unique blend of industry insights, media interactions, and community-building moments. This is not your ordinary bike show displaying the latest pro bikes found in the Peloton. And MADE Australia is not just a bike show; it's a celebration of the modern handmade industry, of craftsmanship, engineering and skill. From the 28th to the 29th of June 2024, the Darebin International Sports Centre (DISC) will host this monumental event, marking the fusion of artistry and athleticism.

“We also believe our riders will be excited by the amount of knowledge and skill shared and shown at MADE.”

Chainsmith, a name synonymous with bespoke cycling experiences, is drawn to MADE Australia for its emphasis on community and celebration of artisans. As a specialist bike shop who’s clients equally thrive on uniquely crafted cycling products, the MADE experience aligns perfectly with Chainsmith's ethos when it comes to custom bikes. We also believe our riders will be excited by the amount of knowledge and skill shared and shown at MADE. The show's focus, that spotlights both local and international frame builders, is a testament to the dedication shared by Chainsmith and its community. Like Chainsmith, the MADE show organisers elevate the craft of building to unprecedented heights.

MADE Australia: A Canvas for Italian Cycling Excellence

What sets the MADE exposition apart is not just its global stature but its commitment to fostering dialogues and presentations by key builders and industry leaders. Apparently we can all look forward to an entertaining and educative program. As Chainsmith already collaborates with revered Italian frame builders like Zullo, Deanima, Chesini, Titici, and Cicli Barco, the prospect of engaging with an array of industry leaders at MADE Australia is a thrilling one. It's also an opportunity for potential bike owner’s to exchange ideas, explore innovations, and dive deep into the intricate world of cycling expertise.

Chainsmith Co-Owner David Piacenti (right) with Gianni Pegoretti (middle) and Antonio Attanasio discussing the merits of custom frames from the DeAnima Studio, Pergine Valsugana. Photo credit Alison McGregor

Melburn Roobaix and MADE Australia: A Perfect Symbiosis

If you are planning to visit MADE, and we do suggest you place it on your agenda, you’ll also be enticed by another overlapping event. It is no coincidence that the debut of MADE Australia coincides with the 17th annual Melburn Roobaix, a ride which finishes at the World Famous Brunswick Velodrome. This promises to add an extra layer of excitement to the event. Melburn Roobaix, known for its eccentric and challenging urban course, serves as the ideal post event to MADE Australia. Chainsmith recognises the synergy between these two events, appreciating the fusion of the gritty urban cycling experience with the refined craftsmanship showcased at MADE. Melbourne Roobaix actively supports the bike building community, and the relationship couldn’t be a better one.

Custom Frame by Cicli Barco after consultation between rider Tamas, and Chainsmith Team David and Alison. Photo credit Alison McGregor. Read the review

MADE Australia vs. HBSA: Unveiling the Distinction

For the avid cycling enthusiast, Melbourne has long been a hub for handmade bicycle showcases, including the annual Handmade Bicycle Show Australia (HBSA). Chainsmith, having been a regular attendee at HBSA, acknowledges the significance of such events in fostering a community of passionate cyclists and craftsmen. However, what sets MADE Australia apart is its expansive platform, providing access not only to a trade exhibition but also to enlightening talks and presentations by industry leaders—an aspect that Chainsmith eagerly anticipates. We would dare to say that, if you have the chance, visit both. Each are unique.

Chainsmith's Anticipation: Crafting Bespoke Experiences

Chainsmith's enthusiasm for MADE Australia extends beyond the exhibition floor. The prospect of gaining insights from key builders and industry leaders aligns seamlessly with Chainsmith's commitment to creating bespoke bikes and supporting artisans. As consultants dedicated to tailoring bikes to our riders’ individual measurements and riding needs, Chainsmith sees MADE Australia as a fertile ground for inspiration and collaboration between riders and builders.

Join Chainsmith on this Journey: MADE Debut

MADE Australia has grand plans. For 2023 MADE will move to Adelaide, coinciding with the Tour Down Under. That gives many riders a fantastic opportunity to enjoy a parallel experience, instead of a pilgrammage to Melbourne. Though we’d argue the event gives the best excise to see custom bikes in Melbourne.

For this year, we look forward to embarking on the first of many exhilarating journeys to MADE Australia. Chainsmith invites fellow cycling enthusiasts and connoisseurs of craftsmanship to join us. Immerse yourself in the world's largest handmade bike show, witness the convergence of passion and precision, and be part of a community that celebrates the art of cycling.

And for those who wish to explore the full potential of bespoke cycling experiences, Chainsmith encourages you to take the next step. Fill out our bespoke bike form, allowing us to understand your unique measurements, preferences, and riding style. You will embark on a supported journey together with experienced cycling connoisseurs, crafting a custom bike that not only meets but exceeds your expectations.

MADE Australia 2024 is not just an event; it's a testament to the boundless potential of the cycling world. Chainsmith is poised to embrace this opportunity, and we invite you to be a part of the ride.

Gear up, pedal on, and let's make history at MADE Australia 2024!

Alison McGregor: CoOwner of Chainsmith Bikes